Danny Schechter writes about Randall Packer who has launched a unique online Media Deconstruction Kit at the Experimental Party, an initiative of the US Department of Art & Technology.

According to the Experimental Party website:

The Media Deconstruction Kit (MDK), a project of the Experimental Party initiative, is introducing new online capabilities to deconstruct networks like Fox News, CNN, and MSNBC, and to reliably deliver to its end-users a range of transformed imagery and fragmented sound to bring about the systematic reordering of the senses.

Trace Reddell, Under Secretary for the Bureau of Pharmakogeographical Surveying, advocates systems of varied media ambiences “diverting [mass media] from its current roadmap to manufactured similitude through an hallucinatory recycling of composted media content.”

The US Department of Art & Technology, responding to the gravity of the situation, is collaborating with artists and engineers, including Under Secretary for Cultural Appropriations Wesley Smith, to discover new tactics that stand at the cradle of art and science. As Secretary Packer stated in a recent Washington speech at Johns Hopkins University, “we must achieve the total deconstruction of media in order to build new formations, and we will advance this transformation we’ve created for purposes of propaganda.”


  1. Years ago, when I was studying semiotics, we used to do an exercise whereby we’d take the transcript of a given news story and remove all the nouns, pronouns, and adverbs, leaving only adjectives and verbs. The result was used to determine the psychological position being promoted by the story, and to attempt a prediction of how the story would develop in the future. It worked pretty well, and certainly seemed rather revealing. I haven’t tried it on any recent stories — this was back in the Reagan Era — but probably should give it a go sometime.

    1. Hey! Sounds like an interesting experiment. Unfortunately I have never tried this. Is there any online resource you can point me to to find out more abbout this approach ?

      1. Can’t say that I know of anything online that talks about this. I believe the technique was used heavily by author Lloyd DeMause in books such as Philosophy of Psychohistory, though, so if you can track down info on him or copies of his books, you can find more info there.

        1. Thanks a lot. Will try to follow-up on that… Might help me with some research I am doing…

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