First, Coca-Cola’s new brand of “pure” bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its “highly sophisticated purification process”, based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.
Yesterday, just when executives in charge of a £7m marketing push for the product must have felt it could get no worse, it did precisely that.
The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical. […]
Hmm… now we know the problem is not only in India…
[…] The legal limits are set to have a wide margin of safety, and the Food Standards Agency advice yesterday was that while Dasani contained illegal levels of bromate, it did not present an immediate risk to the public.
“Any increased cancer risk is likely to be small. However the levels are higher than legally permitted in the UK and present an unnecessary risk. Some consumers may chose not to drink any Dasani they purchased prior to its withdrawal given the levels of bromate in it,” the FSA said. […]
Boy! This sounds very familiar… Now where did I hear that before ? ? ?
A pity we can’t sue these MNCs for the kind of compensation people in the US / UK can… After all, we are a third world country.